The thing I have a degree in.
email campaign marketing
social media management
data gathering, critical analysis, & reporting
Adobe Creative Cloud is my spirit animal.
wine label design
various promotional collateral, including posters, invitations, postcards, how-to guides, etc.
photo editing and manipulation
Novice shutterbug always looking to gain more experience! DLSR, 35mm, iOS.
Hi, I’m Madison. Oakland-based wine marketer, graphic designer, fledgling photographer, saltwater enthusiast, and happy camper.
Originally from a teeny town in the northeastern corner of California, I grew up feeding cattle after school and creek fishing on the weekends. My first real job was on a hay crew driving a swather (if you don’t know what that is, google it—you learn something new every day!). I loved my childhood in the high desert mountains, but when I left home to study at Cal Poly on the beautiful central coast, I found a place to sink my soul into the sand. There’s something about living by the ocean that makes your spirit feel fresh.
When, in my sophomore year, I decided I could not spend another summer working on heavy machinery all day, I landed a gig in a winery tasting room. I knew nothing about the fermented grape juice, but fell head over heels for the hardworking, down-to-earth people who make it. I was set on a path (the vision: wine marketing *cue fireworks*), and have been working in the biz ever since, helping brands grow and sell the delicious fruits of their labor.
Now I live in the bay (not as close to the ocean as I’d like, but close enough), and I do marketing for an old-school French and Italian wine importer with some amazing history. To be honest, I'm still just planting my roots, and feel like a complete wine novice most of the time—I cannot soak up the knowledge around me fast enough. But the passion is there and my thirst for that wisdom keeps a fire lit in me. As they say, like a fine wine, I’ll get better with time.
MADISON N. HALVORSON
wine marketer | graphic designer | shutterbug